Friday, December 14, 2007
Wednesday, December 12, 2007
Friday, December 7, 2007
Monday, December 3, 2007
Analytics Site Search - A Wonderful Tool!
Everyone of us (especially those into e-commerce activities) wish..had we already known..what the customer was looking for..or had the customer told or hinted on what he was looking..for..??
Though, this seems to have rare practicality..this has been proved true by Google Analytics Tool..
With site-search functionality added now.. Analytics can tell..how a visitor moved on your website, what all refinement..he did..to search exactly what he intended to find-out on your site..
where did he start his search, where did he ended search and took exit..
Most of the advertisers..by now have already understood the importance and correlation of such data being made available to them..by analytics..
To be clear and precise..this is where we started with..a prospective customer coming to the advertiser and wishpering in his ears ..abt what all he is looking for...
Those who believe in science fiction..and little more on science..called telepathy..can take it in the same..way..a customer sending telepathic messages to you..well in advance..about his choice..
so you already get ready..with that and be a happy advertiser..seller..
These vital foot-prints (data) by site-visitors are thus very much related to e-commerce and its overall development in the future..
Its time now..we should look forward to extensive research for developing more and more tools that can further refine the process of understaning customers need..
Thanks to all readers..!!
Tuesday, November 13, 2007
Inside Search Engine
Search engine marketing campaigns marketing can be an effective choice if you can create manage and optimize your campaigns and give best return on your spends.
Search engines like Google, Yahoo, MSN, etc offer pay-per-click advertising or inorganic advertising where you pay for clicks / leads / sales etc.
There are several other search engine marketing companies who charge far lesser than the three majors but without a second thought..the mentioned 3 are the leaders with Google sharing the majority of the search business.
Successful Search engine marketing requires comprehensive knowledge of the following points: selection of right keywords, bidding on the keywords, Ad Creation and optimization to attain high quality score.
Search Engine advertising may seem to be very easy and many start head-on without much knowledge and experience. This is the reason we find lot of dissatisfied advertisers who simply complain that PPC advertising is not worth spending.
In fact creating and running PPC Campaign is as easy as running ahead of a bullock-cart but result is as clear as mud water if campaigns are not managed with expertise.
Many of us maybe knowing of tools, bots and softwares that can automatically work wonders for your campaigns..But Have they ever worked in true sense??Most of us will answer that these PPC auto-managers are just good to be purchased and forgotten..
Effective PPC Campaigns largely means achieving targets with minimum expense..To be precise..if Return On Investment (ROI) is not justified...we can not claim that our online ppc campaigns are effective and working..The whole expertise lies in getting most out of least.
With the ever-innovative techniques of the search-engine giants like Google, Yahoo, MSN, etc advertisers can now make best use of their search engine investments with more and more tracking informations (for eg. lead conversion tracking, sale/purchase conversion tracking, Goal conversion tracking, and complete Traffic report using Google Analytics).
But, advertisers have to be careful when planning campaign. It is better to hire services of PPC Professionals, Search Engine Managers, etc than risking investment and wasting time if they do not have expertise in PPC Campaign Management.
It is rather advisable to focus on the core business of the company and save money by investing low and getting better ROI with the help of out-sourced PPC Search Engine Marketing.
PPC-CPC Team
